restaurant-redesign-menu-packaging

Original Logo Design

restaurant-logo-original-logo

Client concerns with current logo:

  • Typeface is not readable and doesn’t reproduce well
  • Too many colors
  • Too busy overall
  • Graphics do not reproduce well
  • Too much emphasis on graphic instead of name

Client specific direction:

  • Use a maximum of 2-3 colors + black
  • Must work as well in black / white or variation provided
  • Avoid cliche Italian Pizza Place look using red, green, and white
  • Going for a modern and corporate feel but still family friendly
  • Likes the idea of clean, simple, classic
  • Mention made of Chipolte and Four Rivers
  • Mention made of use of simple tomato

Ideas & Inspiration

Concept #1: The Tomato
(“Because it’s in the sauce”)

restaurant-concept-1-inspiration

Concept #2: Plate with Knife, Fork, Spoon
(Communicates dine-in aspect and expanded full menu)

restaurant-concept-2-inspiration

Concept #3: Italian Chef
(Passion for food and use of simple ingredients)

restaurant-concept-3-inspiration

Graphic Style & Typeface Exploration

restaurant-inspiration-typeface-style-exploration

First Round Drafts

restaurant-logo-redesign-first-round

Second Round Exploration

restaurant-logo-redesign-second-round

Logo Design Solution Option A

restaurant-logo-redesign-option-a

Logo Design Solution Option B

restaurant-logo-redesign-option-b